Where Purpose Meets Legacy
At LY Advisory, we help visionaries transform their values into lasting impact.
With more than 15 years experience at the intersection of philanthropy, social impact, and strategic partnerships, we offer bespoke advisory services that unlock the power of giving. From major gifts and foundation strategy to global campaign execution and private events, we guide clients through every step of the their philanthropic journey — with discretion, intention, and integrity.
Whether you’re launching a new foundation, seeking to maximize the reach of your charitable giving, or building cross-sector collaborations that move the needle on the world’s most urgent issues, we bring a unique blend of rigor, creativity, and care to your mission.
Our global network spans six continents and includes philanthropists, nonprofit and private sector leaders, corporations, artists, talent, and change-makers. We believe in the power of purpose-driven partnerships to create real, measurable change — and in making the experience of giving as meaningful as the impact itself.
SPECIAL PROJECTS
WALK FOR GIANTS
NET A PORTER and 40 leading luxury brands join forces to develop an exclusive sustainable capsule collection, with 100% of proceeds supporting critical conservation efforts across Africa. Participating brands include Brunello Cuccinelli, Burberry, Chantecaille, Ole Lynggaard Collection, and 3.1 Phillip Lim.
THE VOICES PROJECT
A global musical campaign amplifying the voices of Iranian women in their fight for freedom and dignity. Featuring a powerful reinterpretation of the protest anthem Baraye, the project brought together over 16,000 voices from around the world—united artists, activists, and allies in a collective call for justice and human rights
A HEALTHY EARTH
A Healthy Earth is a global digital Earth Day campaign to raise awareness about the connection between biodiversity loss and the rise of zoonotic diseases. Through powerful storytelling and the support of 120+ global influencers, the campaign reached over 64 million people on Instragram, inspiring action to protect planetary and human health.
REWILDING AL-ULA
A multi-year initiative to restore the native ecosystems and protect biodiversity in Al-Ula, Saudi Arabia. This project brought together conservation experts, government leaders, and cultural stakeholders to design and implement one of the region’s most ambitious environmental restoration efforts — blending ecological science with long-term sustainability goals.
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FORCED LABOR FASHION
A digital awareness campaign created in partnership with the Uyghur Human Rights Project to expose the links between global fashion supply chains and the forced labor of Uyghur people in Xinjiang, China. Through bold visual storytelling and strategic advocacy, the campaign called on brands, consumers, and policymakers to confront complicity and demand ethical transparency in the fashion industry.